The staff in a newly founded business unit creatively set about generating a new sense of "we".

Instructed by artists, the participants set about decorating over-sized letters.

Over three metres high and just as wide, they got creative with drills, glue, broken tiles, spray paint, wool, wood … as they "designed" their new department. 

Living up to Picasso's quote, “Everything you imagine is real,” the teams communicated what they felt was important to grow as a team, a business unit and the customers they serve.