Even wild ideas can come to life!

Sometimes, a client brief is anything but ordinary. This one included a lion.

For our final event of the year in Amsterdam, the client wanted a lion to symbolise strength and surprise, engage and be remembered. The idea began with an AI-generated concept. From there, we transformed their bold vision into a live meeting experience, developed the theming, anthem, video content and a stage where the lion roared.

The lion arrived in a wooden crate, calmly waiting for its cue. What followed was a powerful moment shaped by brave clients presenting from around the campfire, a focused production team, and participants whose energy transformed this multi-day event into a standout highlight.

We can safely say that 2025 ended with a ROAR!