What makes an event truly memorable?

Great events aren't remembered for the presentations alone, but for how every detail, moment, and touchpoint add up to something people actually feel.

Will Guidara, author of "Unreasonable Hospitality", puts it perfectly:

"People will never forget how you made them feel."

This book is close to the heart of our Managing Partner, Jürgen Künkel, as he grew up in hospitality and runs a top-rated hotel alongside Vantage Global Event Production.

For Jürgen, this read is a masterclass in the mindset that the extra mile is never extra, but the whole point.

That background shapes how we think, how we design and how we produce events around the world.

If you work in events, hospitality, or if you're simply curious about how Eleven Madison Park became one of the best restaurants in the world, we can highly recommend this book!

Have you read it?

And, what's the most memorable moment you've experienced at a corporate event?

Add your thoughts to our LinkedIn post!